First Stop Pop-up

First Stop is a unique pop-up that opens in various locations, designed to promote health and wellness for new mothers recovering from postpartum. It offers an exciting and fun experience, where mothers can look forward to visiting a space that caters specifically to them and their babies while remaining open to all. The design vision behind First Stop is to create a cheerful and joyous environment, featuring cute illustrations, thoughtful taglines, and vibrant energy that attracts everyone. Beyond its inviting atmosphere, First Stop provides nutritious food for babies, online exercise classes for moms who may find it difficult to leave their little ones, and a space for single parents to connect and build supportive relationships.

Goal

The goal of this project was to create a welcoming and supportive brand for First Stop that brings comfort and positivity to mothers in the postpartum stage. The designs focus on playful illustrations, vibrant colors, and clear typography to create an experience that feels lighthearted and easy to navigate. Across the menu, packaging, advertising, collateral, website, and social media, each piece works together to form a cohesive identity that feels inviting, accessible, and uplifting. The overall aim is to provide helpful resources while also creating small moments of joy for both moms and their babies.