Wake Me Up
Wake Me Up is a Colombian ground coffee brand that captures the bold, energizing spirit of a fresh brew. With a vibrant color palette and playful typography, the branding reflects the coffee’s rich flavor and lively character.
Goal
The goal of this project was to design packaging for Wake Me Up that visually communicates energy and personality while standing out on the shelf. Bold lively colors were used to create a strong presence and reinforce the stimulating nature of Colombian coffee. The design balances playful elements with clear hierarchy to keep the packaging both eye-catching and easy to read. Overall, the aim was to create a memorable coffee brand that feels vibrant, approachable, and full of character.
Color Palette
Typography
Blackout
Blackout Midnight
Brandon Grotesque
Tools
Illustrator
Photoshop
Express
